Gain Brand Clarity and Stand Out in Hospitality
In a sea of sameness, standing out means more than just being liked—it’s about attracting the right clients who value what you uniquely offer.
The 4-Hour Brand Clarity Workshop helps you break free from the commodity trap. It positions your brand to be distinct, memorable, and irresistible to your clients. Together we’ll craft a focused brand personality designed to set you apart. We'll ensure that your brand resonates with and attracts your ideal—returning—guests.
What We’ll Accomplish Together in 4 Hours
This focused workshop is designed to uncover the foundational elements of your brand, giving you clarity, direction, and a starting blueprint for positioning your brand with confidence.
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After a brief introduction, we’ll start by understanding your current brand landscape, including what you love (and don’t love) about your business, your unique strengths, and your ideal outcomes. This grounding step allows us to approach your brand goals with intention.
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Through collaborative exercises, we’ll create your first brand positioning draft. This draft will clarify how you think your brand fits within the market.
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Finding what makes your brand unique is key to standing out. Together, we’ll identify your brand’s distinct qualities and potentially narrow down a niche that sets you apart from your competitors.
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Together, we’ll craft a guiding mission and vision statement, aligning your brand’s goals with your values to ensure a unified focus.
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By exploring brand archetypes, we’ll pinpoint your brand’s personality and tone. Bonus: we’ll assign core colours that represent its essence.
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A well-defined target audience is essential to effective marketing and messaging. We’ll create a simple profile of your perfect client, clarifying who you’re best positioned to serve.
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After addressing these core elements, we’ll refine your brand positioning statement to ensure it captures your identity, differentiators, and market fit and compare it to your initial draft.
Who Is This Workshop for?
This workshop is for visionary hospitality innerpreneurs!
This workshop is designed for ambitious hospitality brands—hotels, cafés, restaurants, and unique lodging concepts—that want to define their brand with clarity and purpose. It’s ideal if:
New Concept
Launching a new concept?
Lay the foundation for a brand that captivates and attracts the right guests from the start.
Brand Refresh
Feeling like your identity has lost focus?
Realign your brand to create clarity, consistency, and renewed market strength.
Market Differentiation
Ready to stand out in a crowded industry?
Define what makes your brand unique and communicate it with impact.
Benefits of the 4-Hour Brand Clarity Workshop
Clarity in Brand Direction
Gain a clear understanding of where your brand stands and the vision that will guide its growth. By identifying strengths, weaknesses, and unique characteristics, this workshop provides a solid foundation for confident, purposeful branding decisions.
Enhanced Market Positioning
Define a distinctive market position that sets you apart from competitors. By uncovering what makes your brand unique, you’ll develop a focused brand message that resonates with your target audience and elevates your brand above the rest.
Stronger Guest Connections
Build a brand personality and identity that aligns with your ideal client’s values and preferences. This workshop helps you tailor your brand to connect on a deeper level, fostering loyalty and repeat business, thus improving lifetime value.
Decision-Making Framework
No more guess work. Equip yourself with a framework for making aligned business decisions. With a refined understanding of your brand's role and appeal, you can make strategic choices that drive growth and reinforce brand identity.
Frequently Asked Questions (FAQ)
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You’ll leave with a clear, turnkey brand platform. This includes your professional assessment, your strengths and differentiators as well as a unique selling point (USP), your niche, your vision/mission statement, your brand story, your brand archetype and its recommendations and marketing guidelines, your ideal client persona and a comparative list of your competitors. You’ll leave with positioning statement and and a refined understanding of your ideal client profile. Plus, you’ll have actionable steps to guide your next moves!
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Yes! The workshop is ideal for early-stage businesses. Are you looking for foundational brand clarity or ready to refresh your brand? Both options work.
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Minimal preparation is needed. I’ll send a quick pre-workshop questionnaire to gather key insights on your current brand state. This will allow us to make the most of our session together.
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I offer both in-person and digital options at no extra cost. For clients within a workable distance, I recommend meeting face-to-face at your place of business. This allows me to get a firsthand sense of your brand environment, which can add invaluable insight. If distance is a factor, the workshop is effective online. This ensures flexibility and convenience wherever you’re located.
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I’m confident in the value of the 4-Hour Brand Clarity Workshop. But if you don’t feel satisfied by the end of the session, you can request a full refund—no questions asked. This is my commitment to providing a worthwhile experience.
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Absolutely! I offer more consulting options to help you take your brand strategy further. After the workshop, I’ll be happy to discuss the next steps tailored to your needs.
Uncover your hospitality brand’s unique edge and gain clarity in just 4 hours with the 4-Hour Brand Clarity Workshop. This transformative session includes free tools to help you find your niche, craft your story, and discover your brand colours and typography—all included in the price.
The 4‑Hour Brand Clarity Workshop
Uncover your hospitality brand’s unique edge and find focus in just 4 hours with the 4‑Hour Brand Clarity Workshop.
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Part I (1h15')
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1 · Where Am I? (20')
We’ll start by grounding ourselves in your brand’s current landscape, exploring key questions that clarify what’s working and what needs adjusting. This is more than a business snapshot—it’s a way to ensure your brand aligns with your values, goals, and lifestyle. By reflecting on your positioning and strengths, we’ll set a purposeful foundation for growth.
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2 · My Aspirations (10')
Next, we’ll examine your professional aspirations, identify areas for improvement, and highlight your unique strengths. This segment is about focusing your brand on what’s authentic to you. By clarifying what you love and where you excel, we’ll define a business direction that’s both sustainable and aligned with your ideal future.
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3 · My Initial Positioning (30')
Through collaborative exercises, we’ll create your first brand positioning draft. This draft will clarify how you think your brand fits within the market.
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Part II (1h30')
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4 · Discovering my Differentiator(s) (30')
Finding what makes your brand unique is key to standing out. Together, we’ll identify your brand’s distinct qualities and potentially narrow down a niche that sets you apart from your competitors.
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5 · Finding my Focus and Vision (30')
Together, we’ll craft a guiding mission and vision statement, aligning your brand’s goals with your values to ensure a unified focus.
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6 · Discovering My Brand Personality (15')
By exploring brand archetypes, we’ll pinpoint your brand’s personality and tone. Bonus: we’ll assign core colours that represent its essence.
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7 · Identifying My Ideal Guests (15')
A well-defined target audience is essential to effective marketing and messaging. We’ll create a simple profile of your perfect client, clarifying who you’re best positioned to serve.
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Part III (60')
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Part IV (15')
An Investment in Lasting Brand Success
100% Satisfaction Guarantee.
I designed the 4-Hour Brand Clarity Workshop as a strategic investment. It's perfect for businesses looking for clear direction and differentiation. For €429, this intensive provides tailored insights and concrete actions,. It's the perfect foundation for a strong brand, memorable brand identity. And with my satisfaction guarantee, there’s no risk. If you’re not satisfied with the clarity and actionable insights gained, let me know by the end of the day. I’ll give you a full refund—no questions asked. I’m here to make sure this investment empowers your brand to grow with purpose.
All photos in this course were purchased from Brie Soldo, with whom I collaborate with for on-site photos.