Grégory Rorive’s Resume
Brand Strategist & Designer ·
Founding Member of KitWit ·
Board Member of Le Versailles Cinema
Nothing Short of a Singular Find
"A designer that understands his design does not live in a vacuum, is a rare thing in and of itself. A designer that knows how to make his work serviceable to your business’ ambitions and dynamics, is nothing short of a singular find… Well, I found such a designer. Grégory is a clear communicator, very knowledgeable, both creative and tidy, very patient and tremendously productive. I recommend him without any reservation whatsoever.”
Karl Raats, Creativity Expert, Process Facilitator, Co-Active Coach & Keynote Speaker
Professional Experience
Propinqo
Founder, 2024 — Present
Specialising in tailored branding solutions to unlock the full potential of hospitality, food, and tourism brands.
Developing clear positioning strategies aligned with brand objectives.
Crafting cohesive visual identities to reinforce brand impact.
Directing creative projects from conception to execution.
Moustic
Creative Production Manager, 2023 — Present
Brand portfolio: Baudet’stival, C.M.H., Cave du Val Chaineux, Ecetia, Eurofides, Hive Finances, R. Lejeune & Fils, Vanderheyden Group (Toyota & Lexus), etc.
Creating and implementing a comprehensive production and creative workflow for the agency.
Overseeing the planning, budgeting, and direction of national omnichannel marketing campaigns.
Leading and mentoring a team of three: Graphic & Motion Designer, Community Manager & Copywriter, and Camera Operator & Video Editor.
Driving client retention by converting two long-term clients with a combined yearly value of €120,000.
Creative Leadership & Exceptional Strategic Thinking
“I had the opportunity to work with Grégory during my time at Moustic. We collaborated on various projects where his knack for turning complex ideas into effective communication strategies shone. His unique sense of humour contributed to a rich personal experience. Beyond his design abilities, Grégory proved to be a strategic thinker, elevating our marketing and communication efforts. His meaningful contributions improved both the output of our agency and our internal processes. As a manager, his empathetic leadership style fostered a motivating work environment. I highly recommend Grégory for his creative leadership and exceptional strategic thinking.”
Lionel Halleux, Marketing & Communication Manager, Xpelio
Lana Allpeak
Graphic Designer & E‑Commerce Manager, 2016 — 2023
Brand portfolio: Birkenstock, Cerruti 1881, EMU Australia, Lanaform, Sockwell.
Achieved a +180% conversion rate, +21% average basket value, +345% transactions, and +437% revenue growth for the Birkenstock online store.
Implemented automated workflows and newsletters via Mailchimp, consistently achieving strong KPIs: 99.6% delivery rate, 39.4% open rate, 25.2% click-through rate, and less than 1% unsubscribe rate.
Streamlined order system automation (ERP, online store, marketplaces) using BeezUP, significantly reducing administrative workload.
Whole & Passionate
“I loved working with Grégory. Thanks to his extensive knowledge, curiosity and creativity, he has a solution for everything. He is also very rigorous and attentive to the smallest details, which greatly facilitates the day-to-day work! He is a whole and passionate person, whom we were lucky to have in our team. Give Grégory a good subject, the right tools and a smile, he will make your dreams come true!”
Cyrielle Marique, Project Manager, Epic Agency
Inclusive Design
“Grégory’s extensive technical knowledge, great creativity and aesthetic sensibility make him a brilliant and proactive ally. Furthermore, he handles (unhappy) customers on social media with outmost care and empathy, doing his best to find the solution that suits them best. Grégory is curious by nature and loves to keep up-to-date in his field of expertise but also about a lot of other subjects. […] Grégory is committed to design concepts that serve people and to make his work inclusive. I have no doubt that Grégory will thrive in a stimulating environment that shares his values!”
Anouchka Lamertz, Product Developer, Lana Allpeak
Exotic City
Graphic Designer, 2015
Revitalised the company’s ERP/CRM system, resulting in increased B2B conversions.
Cthulhu
Partner, Graphic Designer & Community Manager, 2013 — 2014
Relocated to Czechia to manage the agency and the launch of a brand new music festival.
PIAS
Graphic Designer & Production Coordinator, 2013
Coordinated, designed, and produced artworks for global artists, including Agnes Obel (DK), Editors (UK), Girls in Hawaii (BE), and Lord Huron (US), for international markets.
Designed and produced visual communication for the PIAS Nites music festival in Brussels and Paris.
Creative, Productive & Reliable
“Grégory was the best colleague I ever had. He was super creative, productive, reliable and someone I could trust! In addition to his generous personality and maturity, he was above all human and passionate about his work as a graphic designer! The Top!”
Laurent Nyssen, Creative Designer, Indiandribble
Education
École Supérieure d’Infographie Albert Jacquard
Graphic & Advertising Communication, 2013
Bachelor of Design (B.Des., Cum Laude)
Institut Saint‑Luc
Graphic Design, 2010
Secondary Education (ISCED3, Cum Laude)
Training & Certificates
FINIEN Brand Positioning Strategy
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Google UX Design Certificate
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Mailchimp Foundations, Marketing & Automation Certifications
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IDEO User-Centered Design
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Search Engine Optimised Copywriting (SEO)
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Google Fundamentals of Digital Marketing
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Social Media Marketing
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Photography & Creative Retouching
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Mobile Video & Advertising
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G.D.P.R. & Privacy
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Colour Management
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LinkedIn™ Ads
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FINIEN Brand Positioning Strategy 〰️ Google UX Design Certificate 〰️ Mailchimp Foundations, Marketing & Automation Certifications 〰️ IDEO User-Centered Design 〰️ Search Engine Optimised Copywriting (SEO) 〰️ Google Fundamentals of Digital Marketing 〰️ Social Media Marketing 〰️ Photography & Creative Retouching 〰️ Mobile Video & Advertising 〰️ G.D.P.R. & Privacy 〰️ Colour Management 〰️ LinkedIn™ Ads 〰️
Expertise
Strategic Thinking
Brand Strategy
Marketing Strategy
Communication Strategy
Media Planning & Campaigns
Social Media Marketing
Email Marketing
Textual & Visual A.I. Prompt Engineering
Graphic Design & Communication
Graphic Design
Branding & Identity
Packaging & Editorial Design
User Experience (UX)
Copywriting & Content Marketing
Photography & Creative Retouching
Video Editing & Animation
Creative Management
Creative Direction
Creative Team Leadership
Project Management
Accessibility & Sustainability
Accessible Design
Sustainable Processes