Co-crafting Transformative Hospitality Brands

Transform every guest experience with branding that resonates. From foundational clarity to sustainable growth, Propinqo empowers hotels, restaurants, cafés, and unique lodgings to build a solid brand foundation and connect deeply at every touchpoint.

Propinqo branding badge
A snapshot of Konno's restaurant, one of Propinqo's client in the hospitality industry

Unlock the Full Potential of Your Hospitality Brand

Propinqo provides tailored solutions to the unique challenges of hospitality branding, empowering you to thrive in a (very) competitive market.

From establishing a clear brand strategy and standing out in a crowded landscape to ensuring consistency across every guest touchpoint, hospitality brands like hotels, restaurants, cafés, and unique lodgings face distinct obstacles. Many struggle to convey their true value, engage audiences across channels, and uphold a cohesive brand identity that builds trust and resonates deeply. With Propinqo's specialised services, we’ll work together to overcome these challenges and guide your brand from clarity to sustainable growth.

Supporting Your Hospitality Brand at Every Stage

Gain clarity, build consistency, drive growth.

These tailored offers address the critical stages of hospitality brand development—whether you’re seeking a deep dive into your current brand identity, a comprehensive foundation for growth, or premium support to lead in your market. Wherever your brand stands, I’m here to help you gain clarity, build consistency, and drive growth.

Little Arthur, Spa 
IDEAL BEFORE LAUNCHING A HOSPITALITY PROJECT.

Online or in person.

The 4-Hour Brand
Clarity Workshop

Discover your brand’s unique essence in just 4 hours of focused, hands-on guidance. Through strategic exercises, we’ll uncover your brand’s core identity, pinpoint your strengths, and craft a tailored roadmap that sets the foundation for impactful growth.

Why Choose the Workshop?

  • Get a clear brand roadmap to get you started.

  • Get access to expert tools and templates.

  • Get focused, actionable insights and recommendations.

Manoir de Lébioles, Spa 
IDEAL FOR SMALL AND MEDIUM-SIZED ESTABLISHMENTS.

In-person or remote.

The Complete Brand
Identity Blueprint

This in-depth blueprint provides the foundation for a brand identity that deeply connects with guests. Together, we’ll define your brand’s core essence, craft an authentic story, and design a cohesive visual language that ensures your brand stands out and builds lasting trust.

Why Choose the Blueprint?

  • Comprehensive strategy and visuals tailored to your goals.

  • Transformative insights to help you lead in your market.

  • A premium process designed for sustainable growth.

  • “A designer who understands his work doesn’t live in a vacuum and makes it serve your business ambitions. He’s knowledgeable, creative, and tremendously productive. Highly recommend.”

    Karl Raats, Creativity Expert

  • “Grégory’s ability to turn complex ideas into clear communication, his strategic thinking, and empathetic leadership significantly elevated our projects and team dynamics.”

    Lionel Halleux, Marketing & Communication Expert, Xpelio

  • “Grégory is super creative, productive, reliable, and truly passionate about his work.”

    Laurent Nyssen, Creative Designer, Indiandribble

  • “I loved working with Grégory—his extensive knowledge, curiosity, and creativity mean he has a solution for everything. Rigorous and attentive, he is a whole and passionate person that will make your dreams come true.”

    Cyrielle Marique, Project Manager, Epic Agency

  • “Grégory’s extensive technical knowledge, great creativity and aesthetic sensibility make him a brilliant and proactive ally. He’s committed to design concepts that serve people and to make his work inclusive.”

    Anouchka Lamertz, Product Developer, Lana Allpeak

References

Belgium

À Table, Cabane Petit Bomal, Château de Froidcour, Karl Raats, Konno, La Petite Forêt, Lakhota Glamping, Le Chant des Étoiles, Le Temps de Livresse, Manoir de Lébioles, Martin's Hotels, Nids des Marais, Pip Margraff Hotel, Selysi Loft, Travelbase, Villa Balat, Woodpecker Lodge, Yugening, Zero Waste Yurt.

International

Airbnb (US), Fillgood (FR), Ma Bonne Étoile (FR), Marine and Lawn Hotels (UK), Medoc Wines (FR), Mona Athens (EL), Nutchel (FR), Phantasialand (DE), Shila Athens (EL), Tiny Hotel (NL).

On-demand essentials

Access tailored, high-impact solutions designed to address the immediate needs of your hospitality brand.

For hospitality businesses needing focused support or looking to take initial steps in branding, these on-demand services deliver powerful results without requiring a full branding package. These flexible options empower you to enhance essential brand areas at your pace, providing the support you need, when you need it.

  • Define your brand’s purpose and core identity with clarity and conviction. Options include brand D.N.A. workshops, brand platform creation, and establishing brand traits and commandments.

  • Map out your growth journey with data-driven strategies, such as targeting and persona analysis, market analysis, goal setting, SWOT analysis, and tailored market strategies.

  • Develop a unique, cohesive visual and sensory identity: logo design, signage, mascots, infographics, illustrations, iconography, motion design, packaging, signature scents, video, websites, data visualisation, naming workshops, photography (studio & natural light), sound design elements (jingles, sound logos, voiceover, intros/outros, in-phone cues), and branded stationery (envelopes, business cards, notepads, calendars).

  • Enhance every customer interaction with engaging, memorable brand experiences, including customer and onboarding experiences, influence marketing campaigns, and social validation through ratings, reviews, and user-generated content.

  • Ensure your brand remains protected, aligned, and ready for growth with essential guidelines and documentation: brand and strategy guidelines, brand protection kits, and ongoing brand support.

  • Expand your reach with strategic marketing materials and campaigns that build engagement. Services include copywriting, editorial design (brochures, folders, posters, flyers), digital accounts setup, social media kits, social media strategy workshops, on-demand campaigns (Glooh, Google, LinkedIn, Meta, MyAds), ad management, advanced SEO strategy, media planning, public relations, e-mail marketing, automation and nurturing flows, and social media takeovers for impactful launch campaigns.